BRANDING · IDENTITY · LOGO · PRINT · DIGITAL · SIGNAGE · BILLBOARD · KIDS RESOURCES · MARKETING

The Christmas 2024 brand blended the classic ambiance of Christmas hymnals with a fresh, whimsical focus on gifts.

As the lead designer, I developed a dual-headed brand identity: one for external marketing and the other for internal Advent resources. This was a significant creative challenge, as I had to create a brand that was distinct from the three previous Christmas designs I had led from 2021–2023. The poster design shown below was my creative catalyst; it helped me understand how I could maintain sophistication while adding elements of Christmas magic.

I went on to create a full suite of collateral that included printed invitations, social media graphics, signage, Advent resources for both adults and children, YouTube thumbnails, digital graphics, and billboards displayed across the Pittsburgh area.